Instagram Engagement Calculator

Calculate your Instagram engagement rate and compare with industry benchmarks. Track your Instagram performance and optimize your strategy.

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Engagement Metrics

  • Engagement Rate
  • Like Rate
  • Comment Rate
  • Industry Benchmark
  • Performance Score

Improvement Tips

  • Post consistently
  • Use relevant hashtags
  • Engage with followers
  • Create quality content
  • Post at optimal times

Instagram Engagement Calculator - Complete Guide

Instagram engagement rate is a crucial metric that measures how actively your audience interacts with your content. Our Instagram engagement calculator helps you track and improve your Instagram performance.

What is Instagram Engagement Rate?

Engagement rate measures the percentage of your followers who actively interact with your content through:

  • Likes on your posts
  • Comments on your content
  • Saves and shares
  • Story interactions
  • Profile visits

Industry Benchmarks

Average engagement rates by follower count:

  • Micro-influencers (1K-10K): 3-6%
  • Small accounts (10K-100K): 2-4%
  • Medium accounts (100K-1M): 1-3%
  • Large accounts (1M+): 0.5-2%

How to Improve Engagement

To increase your Instagram engagement rate:

  • Create high-quality, visually appealing content
  • Use relevant hashtags strategically
  • Post consistently at optimal times
  • Engage with your audience regularly
  • Collaborate with other creators